Author: Ben Pinnington
Published: June 2021
Publisher: Rethink Press
'Every organisation, no matter how large or small, ultimately depend on its reputation for survival and success'
With this one quote from the Chartered Institute of Public Relations, Making Waves neatly sets out the rationale for why PR should be taken seriously by maritime businesses. Part call to action, part user manual, this 'insider's guide' to PR by trained journalist and small business owner Ben Pinnington should convince any wavering SME or media-shy company owner of the importance and value of a PR strategy that is integrated with your strategic plan.
With plenty of case studies from Pinnington's maritime clientele of 25 years – spanning ports, dockyards, shipowners, class societies, equipment makers and trade bodies – he deftly describes how buy-in at the highest level, and a communications professional on the senior leadership team, will help build your reputation and your business.
Read the Nautilus Telegraph's review of Making Waves
